I've been reading a lot of blogs, articles, website, EVERYTHING. And stumbles upon adfreak blog. (heaven sent at the work desk) I learn about campaigns all of the world and random, cool concepts. This one right HERE was just pure hilarity! Its a call for entries for the Association of Independent Commercial Producers awards... and its message and methodology is perfectly reflective of what its calling for. AAAAND its just straight amusement!
source:http://adweek.blogs.com/adfreak/
EXPERIENCE GAINED: All grand things, have a purpose and calls for results....
Super late on this comment, but indeed very interesting stuff! Having seen the chapel in person, I can tell you the marketing is palpable. You are moved to emotion no matter what faith you are. Just absorbing some of the scenes and the grandeur of artistic or should I say, "business" acumen...
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